Eleven KU student-athletes land NIL deal with NASCAR

Eleven student-athletes representing the University of Kansas will soon have a unique NIL opportunity.

The athletes representing several sports will have their image on a NASCAR Xfinity Series race car at the Kansas Lottery 300 on September 9th. The official Kansas NIL organization, Mass St. Collective, is collaborating with JD Motorsports to sponsor the car of Brennan Poole.

Those featured include quarterback Jalon Daniels, men’s basketball center Hunter Dickinson, and women’s basketball center Taiyanna Jackson.