Memphis men’s basketball joins forces with an iconic hotel for NIL deal
On Monday, Memphis announced that the 901 Fund had facilitated a partnership agreement between Memphis men’s basketball and The Peabody Hotel. The student-athletes will use their NIL rights to “help promote charities in the City they call home.”
The 901 Fund is a non-profit, Memphis-focused collective. The fund is run by a group of Memphis fans known as Tigers On a Mission. This deal with The Peabody is a great step for the collective in its bid to establish a reliable NIL system in Memphis.