Penn State Athletics strengthens NIL resources by partnering with INFLCR and Accelerate Sports Ventures

1796 Sports
2 min readJan 24, 2023

Penn State Athletics recently announced a set of agreements that will further bolster the NIL space for the school.

The athletic department is partnering with INFLCR to create the Nittany Lion Exchange. The exchange will be a marketplace for Nittany Lion student-athletes to negotiate NIL deals. INFLCR is used by over 70,000 athletes and claims to be “the nationwide leader in athlete brand-building.”

The athletic department is also partnering with Accelerate Sports Ventures to “produce NIL education and opportunities” for student-athletes and stakeholders. ASV is a leading consulting firm in the NIL space. The firm is led by Doug Fillis, who has been involved in over $800 million worth of multi-media and brand partnership agreements.

These partnerships add to a growing list of NIL resources for Penn State student-athletes. The school already has NIL agreements with Campus Ink, Fanatics, and The Wally Triplett Brand Academy. This comes after an official PSU NIL collective recently announced it had reached deals with athletes from all 31 varsity sports teams.

The Nittany Lion Exchange was created by Penn State Intercollegiate Athletics and INFLCR and will allow student-athletes to create profiles for business purposes. Companies can register for the exchange by visiting GoPSUsports.com/exchange. Upon registering, companies will be able to access a database of all PSU athletes who have registered for the service. This will allow the dealmaking process to be streamlined and more easily accessed.

Accelerate has been working closely with PSU since July 2022. The firm will work closely with Nittany Lion student-athletes to “protect their interests and ensure they understand their responsibilities,” regarding NIL deals.

The Penn State athletic community has embraced the NIL era of college sports, and thus remains at the leading edge of D1 schools. These latest partnerships further demonstrate a dedication to improving the lives of these student-athletes.

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1796 Sports

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