Spyre Sports Group co-founder details what makes the collective so successful

Spyre Sports Group is a sports marketing agency that was founded in 2020 by Hunter Baddour and James Clawson. The agency powers The Volunteer Club, an ambitious Tennessee-focused NIL collective.

Baddour and Clawson are both Tennessee graduates who saw the potential that a Knoxville-based NIL collective could have. “From the beginning, we saw it as a really good opportunity for Tennessee,” said Clawson. “We thought Tennessee had a good chance to dominate this space if we could educate people on NIL.”