The Grove Collective and The Brandr Group secure NIL deal for Ole Miss Players

The Grove Collective, an Ole Miss-exclusive NIL program, continues to benefit the school’s student-athletes.

The Grove Collective, in partnership with The Brandr Group, reached an agreement with Wheels Up, a private jet charter company. The deal will emphasize giving back to the community.

Ole Miss players will be compensated for promoting Meals Up, a program started by Wheels Up to provide 10,000,000 meals to those facing food insecurity. The players will promote the…