The TOMMY Group is making waves as the newest USC NIL collective

The University of Southern California has at times seemed directionless in the NIL space. School faculty, student-athletes, and donors have long been at odds regarding the best way to handle the evolving college sports landscape. Luckily for all involved, a new player has entered the ring.

The TOMMY Group, which is only a week old at the time of writing, is already making waves in SoCal. The collective is seeking to be a difference-maker for USC student-athletes, led by several high-profile figures with USC ties…